superstar coaches and consultants is that they practice education-based
The third secret of superstar coaches and consultants is that they practice education-based
marketing. Now, education-based marketing is a process used to attract and land highly qualified clients by giving them what they want, which is information and advice, and removing what they don’t want, which is a sales pitch. You see, education-based marketers give valuable, free information that positions their expertise in the marketplace. Their message isn’t me-focused. Now that’s a selling-based message,
and selling-based marketing is old hat. The problem with selling-based marketing is prospects go out of their way to avoid you and to avoid your sales message. In fact, people are repulsed by sales pressure and sales tactics. Prospects don’t trust you because most sales people will do anything to make money. And prospects get defensive when you give them a selling-based message because they think you’re going to try to sell them something that they, perhaps, think they don’t need or want. Also, the problem with selling-based marketing is that you feel scared. You get timid and even somewhat embarrassed because you have overtly boasted about your coaching and consulting services. To be honest with you, I see this happening all the time at those meetings where people are networking where people enter into the conversation and they start to try and talk about themselves. They try and deliver a sales-based message and people are repulsed by that. They don’t want to hear that.
On the other hand, with education-based marketing, the method of marketing that I teach in my marketing boot camp, your message is built around the sharing of valuable information. Your educational message actually replaces your selling message. You see, the key with education-based marketing is that you look for opportunities to give away valuable information–information that would benefit the person that is listening to it or reading it. That positions you as the logical and only coaching or consulting choice for your prospect.
Here are some of the benefits of education-based marketing. Number one, you give prospects what they really want, which is information and advice, and remove what they don’t want, which is a sales pitch.
Number two, you maintain your dignity because you never make any effort to sell. Number three, you establish yourself as a credible authority because prospects see you as a reliable source of information and advice. And number four, you don’t have to seek out new prospects. They come to you. Number five, you reach prospects early, during the first stage of the decision-making process, often before they call any of your competitors. Next, you identify lukewarm prospects who may be afraid to call you, but they aren’t afraid to request your information. And you can track your marketing, because you know precisely how many prospects respond to your marketing efforts and how many go on to become clients. You also
increase your referrals from prospects because they feel loyal to you due to your efforts to help them, even if they don’t hire you. You also gain a competitive advantage, because few, if any, of your competitors are using education-based marketing in their marketing efforts. Education-based marketing allows you to multiply your marketing efforts by presenting your best and your most powerful marketing messages, even when you’re not present. And that’s the beauty of it.
Again, the third secret of superstar coaches and consultants is they practice education-based
marketing.
marketing. Now, education-based marketing is a process used to attract and land highly qualified clients by giving them what they want, which is information and advice, and removing what they don’t want, which is a sales pitch. You see, education-based marketers give valuable, free information that positions their expertise in the marketplace. Their message isn’t me-focused. Now that’s a selling-based message,
and selling-based marketing is old hat. The problem with selling-based marketing is prospects go out of their way to avoid you and to avoid your sales message. In fact, people are repulsed by sales pressure and sales tactics. Prospects don’t trust you because most sales people will do anything to make money. And prospects get defensive when you give them a selling-based message because they think you’re going to try to sell them something that they, perhaps, think they don’t need or want. Also, the problem with selling-based marketing is that you feel scared. You get timid and even somewhat embarrassed because you have overtly boasted about your coaching and consulting services. To be honest with you, I see this happening all the time at those meetings where people are networking where people enter into the conversation and they start to try and talk about themselves. They try and deliver a sales-based message and people are repulsed by that. They don’t want to hear that.
On the other hand, with education-based marketing, the method of marketing that I teach in my marketing boot camp, your message is built around the sharing of valuable information. Your educational message actually replaces your selling message. You see, the key with education-based marketing is that you look for opportunities to give away valuable information–information that would benefit the person that is listening to it or reading it. That positions you as the logical and only coaching or consulting choice for your prospect.
Here are some of the benefits of education-based marketing. Number one, you give prospects what they really want, which is information and advice, and remove what they don’t want, which is a sales pitch.
Number two, you maintain your dignity because you never make any effort to sell. Number three, you establish yourself as a credible authority because prospects see you as a reliable source of information and advice. And number four, you don’t have to seek out new prospects. They come to you. Number five, you reach prospects early, during the first stage of the decision-making process, often before they call any of your competitors. Next, you identify lukewarm prospects who may be afraid to call you, but they aren’t afraid to request your information. And you can track your marketing, because you know precisely how many prospects respond to your marketing efforts and how many go on to become clients. You also
increase your referrals from prospects because they feel loyal to you due to your efforts to help them, even if they don’t hire you. You also gain a competitive advantage, because few, if any, of your competitors are using education-based marketing in their marketing efforts. Education-based marketing allows you to multiply your marketing efforts by presenting your best and your most powerful marketing messages, even when you’re not present. And that’s the beauty of it.
Again, the third secret of superstar coaches and consultants is they practice education-based
marketing.
Become a superstar consultant, learn all the secrets at http://consulting.cbfconline.com