The fourth secret of superstar coaches and consultants is that they generate leads using information products.

You can’t show me one superstar coach or consultant that doesn’t have their own information product that they sell or line of information products that they sell. All successful coaches and consultants are avid writers, publishers, and sellers of information. Why do they do it? Well, the obvious reasons are, number one, it positions them as an expert in their field.

Number two, it can also create passive revenue streams. But third, and perhaps the most important, it generates leads into your coaching and consulting business. I truly believe that every coach and consultant should definitely have their own book or audio product. That should just be a given. Again, you can’t show me any successful coach or consultant that doesn’t have their own book or information product.

In fact, that would be one of the very first pieces of advice that I would give to a new coach or consultant. Go and write a book, or go and create an audio product that you can sell in order to generate leads. See, what happens is when people buy your information products, they listen to you, or they read your knowledge, which gives you credibility and positions you as the expert, and then they want to come to you to get more of that knowledge.

And you know, information products come in all forms, not just books. Books are one of them, but not just books. They can come in electronic books, or e-books. They can come in special reports, audio products, or video products. Information products come in all forms. They can even be in seminars and workshops, or public speaking engagements which you sell.

I think this one secret is extremely important. So important that if you’re a coach or consultant and you don’t have an audio products or a book that you sell today–any type of information product–you need to go generate one right now. There are a lot of different ways to create these products that don’t take you a long time.

I know a lot of coaches and consultants, in the back of their minds, have this big stumbling block because they believe that it takes a long time to write a book. Well, in the traditional days it probably did. But today, you can selfpublish a book for under $1,000.00. Very cost effective, and the technology today allows you to print on demand those books that you sell.

In my marketing boot camp, I’ve included a two-hour audio program that is dedicated just to teaching you shortcut ways to develop high profit  information products. You’re going to be amazed at the different ways you can create great, high quality information in a very short amount of time. In fact, many of the coaches and consultants that have purchased my boot camp have created their own information products in as little as one day. That’s right–just one day. It’s very simple, very easy to do, and I give you a step-by-step program.